The Relationship-Service-Profit Chain: Conceptual framework and propositons

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Title The Relationship-Service-Profit Chain: Conceptual framework and propositons
Author Herington, Carmel Ann; Johnson, L.
Publication Title Marketing Theory and Practice in an Inter-functional World
Editor DeMoranville, C. W.
Year Published 2007
Publisher Academy of Marketing Science
Abstract This conceptual paper proposes an expanded relationship-service-profit chain as a business success model based on a blending of human resource management and marketing within the relationship marketing framework. The proposed model draws on the original service-profit chain, which is further enhanced through the addition of a relationship marketing orientation guiding business culture and combining internal marketing and human resource management activities to best implement an updated service-profit chain. The enhanced relationship-service-profit chain model is introduced as a plausible explanation for previous problems encountered in the service-profit chain literature and also to provide a point of reference for future research into the association between internal service operations and external operations and sustained superior customer outcomes. Future research directions are provided including empirical assessment of the proposed model as well as individual links and sub-links within the model.
Peer Reviewed No
Published Yes
Publisher URI http://www.ams-web.org/displaycommon.cfm?an=2
ISBN 0939783134
Conference name World Marketing Congress
Location Verona, Italy
Date From 2007-07-11
Date To 2007-07-14
URI http://hdl.handle.net/10072/19072
Date Accessioned 2007-06-11
Date Available 2011-10-14T07:13:47Z
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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