HIDDEN SUPERIOR MARKETING SYSTEMS OF FRANCHISEES: A COMPARISON OF HIGH VERSUS AVERAGE PERFORMERS

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Title HIDDEN SUPERIOR MARKETING SYSTEMS OF FRANCHISEES: A COMPARISON OF HIGH VERSUS AVERAGE PERFORMERS
Author Merrilees, Bill; Frazer, Lorelle
Publication Title Celebration of ehrenberg and bass: marketing discoveries, knowledge and contribution
Editor Dr Rachel Kennedy
Year Published 2003
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org
Copyright Statement Copyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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