An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes
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| Title | An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes |
|---|---|
| Author | Brown, Mark R.; Pope, Nigel Kenneth; Voges, Kevin E. |
| Publication Title | Celebration of ehrenberg and bass: marketing discoverties, knowledge and contribution |
| Editor | Dr Rachel Kennedy |
| Year Published | 2003 |
| Publisher | ANZMAC |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.anzmac.org/ |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1917
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