An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes

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Title An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes
Author Brown, Mark R.; Pope, Nigel Kenneth; Voges, Kevin E.
Publication Title Celebration of ehrenberg and bass: marketing discoverties, knowledge and contribution
Editor Dr Rachel Kennedy
Year Published 2003
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Publication Type Conference Publications (Full Written Paper - Refereed)

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