2008北京奥运会对美澳潜在游客的吸引力和限制因素的研究

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Title 2008北京奥运会对美澳潜在游客的吸引力和限制因素的研究
Author Funk, Daniel Carl; Ping, Yang
Journal Name Journal of Beijing Sport University
Year Published 2007
Place of publication Beijing, China
Publisher Beijing University
Abstract (1. Capital College of Physical Education, Beijing 100088, 2. Griffith University in Australia, the Australian Gold Coast, 9726) Through interviews and the questionnaire method, the United States and Australia to watch the 2008 Beijing Olympic Games to investigate the potential visitors to find Beijing Olympic Games on the United States, Australia, the real attraction of tourists and may impede their travel to Beijing to watch the Olympic Games constraints, Interested organizations and individuals to provide certain information, aware that tourists from the perspective of the Beijing Olympic Games and the possible advantages of the existing problems and take corresponding measures and market promotion strategy, thereby creating a harmonious and appropriate human environment To encourage more tourists to come to watch the Beijing Olympic Games. Survey results show that the majority of visitors to the United States and Australia have good Beijing Olympics, and that "Experience Chinese Culture" and "the scene to watch the Olympic Games" constituted the main attraction of the Beijing Olympic Games , And the constraints of Sino-US Australian tourists most concerned about the language barrier, transportation difficulties and high cost of travel problems, followed by Beijing in China and a lack of understanding, cultural misunderstanding and security issues. (1.首都体育学院,北京 100088;2.澳大利亚格里菲斯大学,澳大利亚黄金海岸9726)   摘 要:通过访谈和问卷的方法,对美国和澳大利亚的观看2008北京奥运会的潜在游客进行调查,旨在找出北京奥运会对美澳游客的真正吸引力和可能妨碍他们旅行到北京观看奥运会的限制因素,为对此感兴趣的组织和个人提供一定的信息,意识到从游客的角度来说北京奥运会的优势和可能存在的问题,采取相应的措施和市场宣传策略,从而创造一种和谐和适宜的人文环境,鼓励更多的游客前来观看北京奥运会。调查结果显示出大部分美澳游客对北京奥运会怀有好感,并认为“体验中国文化”和“现场观看奥运会”构成了北京奥运……
Peer Reviewed No
Published Yes
Volume 30
Issue Number 2
Page from 158
Page to 160
ISSN 1637-3412
Date Accessioned 2008-05-01
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Other Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/19176
Publication Type Non Refereed Journal Articles
Publication Type Code c2

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