An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes

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Title An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes
Author Brown, Mark R.; Pope, Nigel Kenneth; Voges, Kevin E.
Publication Title Celebration of ehrenberg and bass: marketing discoverties, knowledge and contribution
Editor Dr Rachel Kennedy
Year Published 2003
Place of publication Adelaide
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
ISBN 0868039837
Conference name ANZMAC 2003
Location Adelaide
Date From 2003-12-01
Date To 2003-12-03
URI http://hdl.handle.net/10072/1917
Date Accessioned 2004-03-17
Date Available 2009-11-12T07:25:24Z
Language en_AU
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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