Making sense of branding in SMES: a case study approach
There are no files associated with this record.
| Title | Making sense of branding in SMES: a case study approach |
|---|---|
| Author | Wong, Ho Yin; Merrilees, Bill |
| Editor | Jeffrey E. Lewin |
| Year Published | 2003 |
| Publisher | Curtin University of Technology |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1918
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top