Making sense of branding in SMES: a case study approach

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Title Making sense of branding in SMES: a case study approach
Author Wong, Ho Yin; Merrilees, Bill
Editor Jeffrey E. Lewin
Year Published 2003
Publisher Curtin University of Technology
Peer Reviewed Yes
Published Yes
Publication Title World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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