Making sense of branding in SMES: a case study approach

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Title Making sense of branding in SMES: a case study approach
Author Wong, Ho Yin; Merrilees, Bill
Editor Jeffrey E. Lewin
Year Published 2003
Place of publication Perth
Publisher Curtin University of Technology
Peer Reviewed Yes
Published Yes
ISBN 0-93783-06-1
Publication Title World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Conference name World Marketing Congress (Academy of Marketing Science)
Location Perth
Date From 2003-06-11
Date To 2003-06-14
URI http://hdl.handle.net/10072/1918
Date Accessioned 2004-03-17
Date Available 2007-03-10T05:35:45Z
Language en_AU
Research Centre Griffith Institute For Tourism
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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