A conceptual framework for integrating international branding and foreign market entry strategies

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Title A conceptual framework for integrating international branding and foreign market entry strategies
Author Wong, Ho Yin; Merrilees, Bill
Editor Jeffrey E Lewin
Year Published 2003
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Publication Title World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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