A conceptual framework for integrating international branding and foreign market entry strategies
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| Title | A conceptual framework for integrating international branding and foreign market entry strategies |
|---|---|
| Author | Wong, Ho Yin; Merrilees, Bill |
| Editor | Jeffrey E Lewin |
| Year Published | 2003 |
| Place of publication | Perth |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| ISBN | 0-93782-06-1 |
| Publication Title | World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment |
| Conference name | World Marketing Congress (Academy of Marketing Science) |
| Location | Perth |
| Date From | 2003-06-11 |
| Date To | 2003-06-14 |
| URI | http://hdl.handle.net/10072/1919 |
| Date Accessioned | 2004-03-17 |
| Date Available | 2007-03-10T05:35:46Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1919
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