Contemporary developments in Asian marketing practices - a review of the literature
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| Title | Contemporary developments in Asian marketing practices - a review of the literature |
|---|---|
| Author | Fam, Kim Shyan; Merrilees, Bill |
| Editor | Jeffrey E. Lewin |
| Year Published | 2003 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | Proceedings of World Marketing Congress: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1920
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