REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY

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Title REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY
Author Lowe, Benjamin; Alpert, Frank
Editor Geraldine R. Henderson, Marian Chapman Moore
Year Published 2003
Publisher American Marketing Association
Peer Reviewed Yes
Published Yes
Publication Title What's New? What's Next? In Marketing Theory, Education & Practice
Publication Type Conference Publications (Full Written Paper - Refereed)

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