REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY
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| Title | REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY |
|---|---|
| Author | Lowe, Benjamin; Alpert, Frank |
| Editor | Geraldine R. Henderson, Marian Chapman Moore |
| Year Published | 2003 |
| Publisher | American Marketing Association |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | What's New? What's Next? In Marketing Theory, Education & Practice |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1928
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