dc.contributor.convenor | N/A | |
dc.contributor.author | Lowe, Benjamin | |
dc.contributor.author | Alpert, Frank | |
dc.contributor.editor | Geraldine R. Henderson, Marian Chapman Moore | |
dc.date.accessioned | 2017-05-03T14:08:47Z | |
dc.date.available | 2017-05-03T14:08:47Z | |
dc.date.issued | 2003 | |
dc.date.modified | 2007-03-10T05:35:02Z | |
dc.identifier.uri | http://hdl.handle.net/10072/1928 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | American Marketing Association | |
dc.publisher.place | United States | |
dc.relation.ispartofbookorjournal | What's New? What's Next? In Marketing Theory, Education & Practice | |
dc.relation.ispartofconferencename | 2003 AMA Winter Marketing Educators' Conference | |
dc.relation.ispartofconferencetitle | What's New? What's Next? In Marketing Theory, Education & Practice | |
dc.relation.ispartofdatefrom | 2003-02-14 | |
dc.relation.ispartofdateto | 2003-02-17 | |
dc.relation.ispartoflocation | Orlando, Florida | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | REVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2003 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Alpert, Frank | |
gro.griffith.author | Lowe, Benjamin | |