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dc.contributor.convenorN/A
dc.contributor.authorLowe, Benjamin
dc.contributor.authorAlpert, Frank
dc.contributor.editorGeraldine R. Henderson, Marian Chapman Moore
dc.date.accessioned2017-05-03T14:08:47Z
dc.date.available2017-05-03T14:08:47Z
dc.date.issued2003
dc.date.modified2007-03-10T05:35:02Z
dc.identifier.urihttp://hdl.handle.net/10072/1928
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAmerican Marketing Association
dc.publisher.placeUnited States
dc.relation.ispartofbookorjournalWhat's New? What's Next? In Marketing Theory, Education & Practice
dc.relation.ispartofconferencename2003 AMA Winter Marketing Educators' Conference
dc.relation.ispartofconferencetitleWhat's New? What's Next? In Marketing Theory, Education & Practice
dc.relation.ispartofdatefrom2003-02-14
dc.relation.ispartofdateto2003-02-17
dc.relation.ispartoflocationOrlando, Florida
dc.subject.fieldofresearchcode350204
dc.titleREVISITING CONSUMER PREFERENCE FORMATION AND PIONEER BRAND ADVANTAGE: IMPLICATIONS FOR FOLLOWER PRICING STRATEGY
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2003
gro.hasfulltextNo Full Text
gro.griffith.authorAlpert, Frank
gro.griffith.authorLowe, Benjamin


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    Contains papers delivered by Griffith authors at national and international conferences.

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