Personal Characteristics and Social Issue Exchange: An Intrapersonal Exchange Perspective

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Title Personal Characteristics and Social Issue Exchange: An Intrapersonal Exchange Perspective
Author Griffin, Deborah; O'Cass, Aron
Publication Title Marketing Theory and Practice in an Inter-functional World
Editor Carol W. DeMoranville
Year Published 2007
Place of publication Verona University
Publisher World marketing Congress Academy of Marketing Science
Abstract Any individual behavior that results in social costs for other members of society is of concern to society. Nevertheless, in the case of 'freely chosen individual behaviors', positive social change will only occur if the individual takes action to change the condition, by giving up one behavior in exchange for another. Fundamentally, exchange may be attributed to intrapersonal characteristics. The research methodology for this study is based on the development of a survey resulting in 559 responses. The results indicate personality, along with involvement in the social issue influenced exchange.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.ams-web.org/
Alternative URI http://www.logimaster.it/wmc2007/
Copyright Statement Copyright 2007 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 0939783134
Conference name 2007 World Marketing Congress
Location Italy
Date From 2007-07-11
Date To 2007-07-14
URI http://hdl.handle.net/10072/19361
Date Accessioned 2007-07-25
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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