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dc.contributor.authorGriffin, Deborah
dc.contributor.authorO'Cass, Aron
dc.contributor.editorCarol W. DeMoranville
dc.date.accessioned2017-05-03T14:03:34Z
dc.date.available2017-05-03T14:03:34Z
dc.date.issued2007
dc.date.modified2011-10-25T07:25:35Z
dc.identifier.urihttp://hdl.handle.net/10072/19361
dc.description.abstractAny individual behavior that results in social costs for other members of society is of concern to society. Nevertheless, in the case of 'freely chosen individual behaviors', positive social change will only occur if the individual takes action to change the condition, by giving up one behavior in exchange for another. Fundamentally, exchange may be attributed to intrapersonal characteristics. The research methodology for this study is based on the development of a survey resulting in 559 responses. The results indicate personality, along with involvement in the social issue influenced exchange.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent53874 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherWorld marketing Congress Academy of Marketing Science
dc.publisher.placeVerona University
dc.publisher.urihttp://www.ams-web.org/
dc.publisher.urihttp://www.logimaster.it/wmc2007/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencename2007 World Marketing Congress
dc.relation.ispartofconferencetitleMarketing Theory and Practice in an Inter-functional World
dc.relation.ispartofdatefrom2007-07-11
dc.relation.ispartofdateto2007-07-14
dc.relation.ispartoflocationItaly
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titlePersonal Characteristics and Social Issue Exchange: An Intrapersonal Exchange Perspective
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© 2007 Academy of Marketing Science. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
gro.date.issued2007
gro.hasfulltextFull Text
gro.griffith.authorGriffin, Deborah


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    Contains papers delivered by Griffith authors at national and international conferences.

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