An Examination of Service Brand Communications

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Title An Examination of Service Brand Communications
Author Grace, Debra Ann; O'Cass, Aron
Publication Title Celebration of ehrenberg and bass: Marketing discoveries knowledge and contribution: Proceedings
Editor Dr Rachel Kennedy
Year Published 2003
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/SER07_graced.pdf
Copyright Statement Copyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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