EXPLORING THE IMPORTANCE OF PRE-CONSUMPTION AND CONSUMPTION BRAND DIMENSIONS OF SERVICE BRANDS.

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Title EXPLORING THE IMPORTANCE OF PRE-CONSUMPTION AND CONSUMPTION BRAND DIMENSIONS OF SERVICE BRANDS.
Author Grace, Debra Ann; O'Cass, Aron
Editor Jeffrey E. Lewin
Year Published 2003
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Publication Title World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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