Modelling entertainment consumption at shopping centres: a conceptual framework

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Title Modelling entertainment consumption at shopping centres: a conceptual framework
Author Sit, Jason; Merrilees, Bill; Grace, Debra Ann
Publication Title World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Editor Jeffrey E Lewin
Year Published 2003
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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