A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING

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Title A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING
Author Sit, Jason; Merrilees, Bill; Grace, Debra Ann; Harrison-Hill, Tracey Lee
Editor Jeffrey E. Lewin
Year Published 2003
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
Publication Title Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Research Centre Griffith Institute For Tourism
Publication Type Conference Publications (Full Written Paper - Refereed)

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