A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING
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| Title | A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING |
|---|---|
| Author | Sit, Jason; Merrilees, Bill; Grace, Debra Ann; Harrison-Hill, Tracey Lee |
| Editor | Jeffrey E. Lewin |
| Year Published | 2003 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Title | Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/1941
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