A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING

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Title A MOTIVATIONAL SEGMENTATION OF YOUTH ENTERTAINMENT SEEKERS: IMPLICATIONS FOR SHOPPING CENTRE MARKETING
Author Sit, Jason; Merrilees, Bill; Grace, Debra Ann; Harrison-Hill, Tracey Lee
Editor Jeffrey E. Lewin
Year Published 2003
Place of publication Perth
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
ISBN 0-93783-06-1
Publication Title Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment
Conference name World Marketing Congress
Location Perth, Western Australia
Date From 2003-06-11
Date To 2003-06-14
URI http://hdl.handle.net/10072/1941
Date Accessioned 2004-03-03
Date Available 2007-03-10T05:35:22Z
Language en_AU
Research Centre Griffith Institute For Tourism
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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