Antecedents and Consequences of Social Issue Advertising Believability

File Size Format
22954_1.pdf 379Kb Adobe PDF View
Title Antecedents and Consequences of Social Issue Advertising Believability
Author Griffin, Deborah; O'Cass, Aron
Publication Title Celebration of ehrenberg and bass: marketing discoveries, knowledge and contribution
Editor Dr Rachel Kennedy
Year Published 2003
Publisher AMZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/index.php
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2003. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Publication Type Conference Publications (Full Written Paper - Refereed)

Full Record

Griffith University copyright notice