Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported behaviour
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| 48026_1.pdf | 50Kb | Adobe PDF | View |
| Title | Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported behaviour |
|---|---|
| Author | Griffin, Deborah; O'Cass, Aron |
| Publication Title | ANZMAC 2007 Conference Proceedings |
| Editor | Dr Maree Thyne/Dr Ken Deans/As.Pro Juergen Gnoth |
| Year Published | 2007 |
| Place of publication | New Zealand |
| Publisher | Australian & New Zealand Marketing Academy |
| Abstract | This research explores the antecedents and consequences of self-reported blood donation behaviour for females. A model is provided whereby firstly, the antecedents of blood donation behaviour are hypothesised to be involvement in the blood donation social issue and attitude towards the act of blood donation as a social issue. Secondly, it is hypothesised that the outcomes of blood donation behaviour are an assessment of consequences by individuals and arousal of feelings. The results indicated that both social issue involvement and attitude towards the social issue have significant effects on blood donation behaviour. In addition, blood donation behaviour was found to have a negative effect on subjective assessment of negative consequences and a positive effect on aroused feelings. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.sobmedia.commerce.otago.ac.nz/ |
| Alternative URI | http://www.anzmac.org/ |
| Copyright Statement | Copyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 978-1-877156-29-9 |
| Conference name | ANZMAC 2007 |
| Location | New Zealand |
| Date From | 2007-12-03 |
| Date To | 2007-12-05 |
| URI | http://hdl.handle.net/10072/19448 |
| Date Accessioned | 2008-01-22 |
| Date Available | 2009-10-14T22:15:12Z |
| Language | en_AU |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/19448
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