Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported behaviour

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Title Blood Donation: An Exploratory Study of Antecedents and Outcomes of Self-reported behaviour
Author Griffin, Deborah; O'Cass, Aron
Publication Title ANZMAC 2007 Conference Proceedings
Editor Dr Maree Thyne/Dr Ken Deans/As.Pro Juergen Gnoth
Year Published 2007
Place of publication New Zealand
Publisher Australian & New Zealand Marketing Academy
Abstract This research explores the antecedents and consequences of self-reported blood donation behaviour for females. A model is provided whereby firstly, the antecedents of blood donation behaviour are hypothesised to be involvement in the blood donation social issue and attitude towards the act of blood donation as a social issue. Secondly, it is hypothesised that the outcomes of blood donation behaviour are an assessment of consequences by individuals and arousal of feelings. The results indicated that both social issue involvement and attitude towards the social issue have significant effects on blood donation behaviour. In addition, blood donation behaviour was found to have a negative effect on subjective assessment of negative consequences and a positive effect on aroused feelings.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the authors 2007. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 978-1-877156-29-9
Conference name ANZMAC 2007
Location New Zealand
Date From 2007-12-03
Date To 2007-12-05
Date Accessioned 2008-01-22
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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