The purchasing experiences of Chinese tourism and hospitality students in Australia

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Title The purchasing experiences of Chinese tourism and hospitality students in Australia
Author Davidson, Michael Cameron; King, Brian E.M.
Journal Name Journal of Hospitality & Tourism Education
Editor L. Shea and J.S. Perry Hobson
Year Published 2008
Place of publication United States
Publisher International Council on Hotel and Restaurant and Institutional Education
Abstract China is an important source of international students for tourism and hospitality degree courses in Australia. Based on a qualitative research project, this paper investigates the perceptions and experiences of Chinese students through the various stages of their purchasing process. A series of focus groups was conducted in Melbourne and on the Gold Coast to gather the views and experiences of students undertaking degree courses at the Master level. The researchers identified a number of critical issues arising through the course of selecting a masters degree courses. The key issues were Australia's destination image, the prevalence of the English language medium, affordability and the reputation for quality in tourism and hospitality education. Combined with the fairly relaxed entry procedures, these aspects constitute an attractive package of overall student benefits. Keywords: Purchasing experiences, Chinese students, tourism education.
Peer Reviewed Yes
Published Yes
Publisher URI
Copyright Statement Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the authors for more information.
Volume 20
Issue Number 1
Page from 30
Page to 37
ISSN 1096-3758
Date Accessioned 2008-06-17
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services; PRE2009-Tourism Management
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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