Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

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Title Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Author Filo, Kevin Robert; Funk, Daniel Carl; Alexandris, Kostas
Year Published 2008
Publisher lnderscience Publishers
Citation International Journal of Sport Management and Marketing, Vol. 3(1/2), pp. 39-57
Peer Reviewed Yes
Published Yes
Publisher URI http://www.inderscience.com/browse/index.php?journalCODE=ijsmm
Alternative URI http://dx.doi.org/10.1504/IJSMM.2008.015960
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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