Principles of corporate rebranding

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Title Principles of corporate rebranding
Author Merrilees, Bill; Miller, Dale
Year Published 2008
Publisher Emerald
Citation European Journal of Marketing, Vol. 42(5/6), pp. 537-552
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/03090560810862499
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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