Principles of corporate rebranding
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| Title | Principles of corporate rebranding |
|---|---|
| Author | Merrilees, Bill; Miller, Dale |
| Year Published | 2008 |
| Publisher | Emerald |
| Citation | European Journal of Marketing, Vol. 42(5/6), pp. 537-552 |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1108/03090560810862499 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/20335
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