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Principles of corporate rebranding
Author(s)
Merrilees, Bill
Miller, Dale
Griffith University Author(s)
Miller, Dale
Merrilees, Bill J.
Year published
2008
Metadata
Show full item record
Journal Title
European Journal of Marketing
Volume
42
Issue
5/6
DOI
https://doi.org/10.1108/03090560810862499
Subject
Commerce, management, tourism and services
Publication URI
http://hdl.handle.net/10072/20335
Collection
Journal articles