The performance benefits of being brand-orientated

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Title The performance benefits of being brand-orientated
Author wong, Ho Yin; Merrilees, Bill
Year Published 2008
Publisher Emerald Group Publishing
Citation Journal of Product & Brand Management, Vol. 17(6), pp. 372-383
Peer Reviewed Yes
Published Yes
Publisher URI http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=fvp7rusvij0drjo5ppjcq4gjr2&id=jpbm
Alternative URI http://dx.doi.org/10.1108/10610420810904112
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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