The performance benefits of being brand-orientated
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| Title | The performance benefits of being brand-orientated |
|---|---|
| Author | wong, Ho Yin; Merrilees, Bill |
| Year Published | 2008 |
| Publisher | Emerald Group Publishing |
| Citation | Journal of Product & Brand Management, Vol. 17(6), pp. 372-383 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=fvp7rusvij0drjo5ppjcq4gjr2&id=jpbm |
| Alternative URI | http://dx.doi.org/10.1108/10610420810904112 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/20336
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