The performance benefits of being brand-orientated

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Title The performance benefits of being brand-orientated
Author wong, Ho Yin; Merrilees, Bill
Journal Name Journal of Product & Brand Management
Year Published 2008
Place of publication United Kingdom
Publisher Emerald Group Publishing
Peer Reviewed Yes
Published Yes
Publisher URI
Alternative URI
Volume 17
Issue Number 6
Page from 372
Page to 383
ISSN 1061-0421
Date Accessioned 2008-10-06
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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