The performance benefits of being brand-orientated

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Title The performance benefits of being brand-orientated
Author wong, Ho Yin; Merrilees, Bill
Journal Name Journal of Product & Brand Management
Year Published 2008
Place of publication United Kingdom
Publisher Emerald Group Publishing
Peer Reviewed Yes
Published Yes
Publisher URI http://info.emeraldinsight.com/products/journals/journals.htm?PHPSESSID=fvp7rusvij0drjo5ppjcq4gjr2&id=jpbm
Alternative URI http://dx.doi.org/10.1108/10610420810904112
Volume 17
Issue Number 6
Page from 372
Page to 383
ISSN 1061-0421
Date Accessioned 2008-10-06
Date Available 2008-11-10T07:10:05Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/20336
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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