Internal Branding: Exploring the employees' perspective

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Title Internal Branding: Exploring the employees' perspective
Author King, Ceridwyn; Grace, Debra Ann
Editor T C Melewar, Temi Abimbola
Year Published 2008
Publisher Palgrave Macmillan
Citation The Journal of Brand Management, Vol. 15(5), pp. 358-372
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/doi:10.1057/palgrave.bm.2007.48
Copyright Statement Copyright 2008 Palgrave Macmillan. This is the author's post-peer-review version of an article published in The Journal of Brand Management. The definitive publisher-authenticated version Internal Branding:Exploring the employees' perspective, Vol. 15(5), pp. 358-372 is available online at: http://dx.doi.org/doi:10.1057/palgrave.bm.2007.48
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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