Understanding the role of retail store service in light of self-image-store image congruence

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Title Understanding the role of retail store service in light of self-image-store image congruence
Author O'Cass, Aron; Grace, Debra Ann
Editor Ronald Jay Cohen
Year Published 2008
Publisher John Wiley & Sons
Citation Psychology & Marketing, Vol. 25(6), pp. 521-537
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1002/mar.20223
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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