Understanding the role of retail store service in light of self-image-store image congruence

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Title Understanding the role of retail store service in light of self-image-store image congruence
Author O'Cass, Aron; Grace, Debra Ann
Journal Name Psychology & Marketing
Editor Ronald Jay Cohen
Year Published 2008
Place of publication United States
Publisher John Wiley & Sons
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1002/mar.20223
Volume 25
Issue Number 6
Page from 521
Page to 537
ISSN 0742-6046
Date Accessioned 2008-06-11
Date Available 2011-05-12T07:01:12Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
URI http://hdl.handle.net/10072/20742
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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