Understanding the role of retail store service in light of self-image-store image congruence
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| Title | Understanding the role of retail store service in light of self-image-store image congruence |
|---|---|
| Author | O'Cass, Aron; Grace, Debra Ann |
| Journal Name | Psychology & Marketing |
| Editor | Ronald Jay Cohen |
| Year Published | 2008 |
| Place of publication | United States |
| Publisher | John Wiley & Sons |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1002/mar.20223 |
| Volume | 25 |
| Issue Number | 6 |
| Page from | 521 |
| Page to | 537 |
| ISSN | 0742-6046 |
| Date Accessioned | 2008-06-11 |
| Date Available | 2011-05-12T07:01:12Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Marketing and Market Research |
| URI | http://hdl.handle.net/10072/20742 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/20742
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