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dc.contributor.authorStewart, Bob
dc.contributor.authorSkinner, James
dc.contributor.authorEdwards, Allan
dc.contributor.editorDr. M.A. Dorgham
dc.date.accessioned2017-05-03T14:09:41Z
dc.date.available2017-05-03T14:09:41Z
dc.date.issued2008
dc.date.modified2009-04-02T07:16:29Z
dc.identifier.issn1475-8962
dc.identifier.doi10.1504/IJSMM.2008.017189
dc.identifier.urihttp://hdl.handle.net/10072/20872
dc.description.abstractThis paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses. Data was collected though interviews, document analysis, and field trips to the Torquay region. The data was interpreted through the prism of Porter's cluster theory of competitive advantage. It was found that the successes of Rip Curl and Quiksilver were not only the consequence of a historically strong surf culture but also the result of their ability to innovate and design superior surf products, develop strong inter-organisational synergies, and the international exposure from their association with the annual Bells Beach surfing contest.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent361773 bytes
dc.format.extent70954 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglish
dc.language.isoeng
dc.publisherInderscience Publishers
dc.publisher.placeUnited Kingdom
dc.publisher.urihttp://www.inderscience.com/search/index.php?action=record&rec_id=17189&prevQuery=&ps=10&m=or
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom201
dc.relation.ispartofpageto220
dc.relation.ispartofissue3
dc.relation.ispartofjournalInternational Journal of Sport Management and Marketing
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchHuman Movement and Sports Sciences
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1106
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleCluster theory and competitive Advantage: the Torquay surfing experience
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2008 Inderscience Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.date.issued2008
gro.hasfulltextFull Text
gro.griffith.authorEdwards, Allan L.
gro.griffith.authorSkinner, James


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