Cluster theory and competitive Advantage: the Torquay surfing experience

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Title Cluster theory and competitive Advantage: the Torquay surfing experience
Author Stewart, Bob; Skinner, James; Edwards, Allan Llewellyn
Journal Name International Journal of Sport Management and Marketing
Editor Dr. M.A. Dorgham
Year Published 2008
Place of publication United Kingdom
Publisher Inderscience Publishers
Abstract This paper aims to explain the global expansion of the Rip Curl and Quiksilver surfing brands through the lens of Michael Porter's cluster theory of competitive advantage. Porter's cluster theory was used to identify the special features of the Torquay region in Australia, and explain how these features provided the conditions for the explosive international growth of these businesses. Data was collected though interviews, document analysis, and field trips to the Torquay region. The data was interpreted through the prism of Porter's cluster theory of competitive advantage. It was found that the successes of Rip Curl and Quiksilver were not only the consequence of a historically strong surf culture but also the result of their ability to innovate and design superior surf products, develop strong inter-organisational synergies, and the international exposure from their association with the annual Bells Beach surfing contest.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2008 Inderscience Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 3
Issue Number 3
Page from 201
Page to 220
ISSN 1475-8962
Date Accessioned 2008-07-08
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Faculty of Education
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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