Exploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literatures

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Title Exploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literatures
Author McManus, Lisa Ann; Guilding, Christopher John
Editor Professors Robin Roslender and Richard M.S. Wilson
Year Published 2008
Publisher Westburn Publishers
Citation Journal of Marketing Management, Vol. 24(7-8), pp. 771-795
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1362/026725708X345515
Copyright Statement Copyright 2008 Westburn Publishers. Published by Taylor & Francis. This is an electronic version of an article published in the Journal of Marketing Management, Vol. 24(7-8), 2008, pp. 771-795. The Journal of Marketing Management is available online at: http://www.tandfonline.com with the open URL of your article.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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