Exploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literatures
| File | Size | Format | |
|---|---|---|---|
| 52322_1.pdf | 174Kb | Adobe PDF | View |
| Title | Exploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literatures |
|---|---|
| Author | McManus, Lisa Ann; Guilding, Christopher John |
| Editor | Professors Robin Roslender and Richard M.S. Wilson |
| Year Published | 2008 |
| Publisher | Westburn Publishers |
| Citation | Journal of Marketing Management, Vol. 24(7-8), pp. 771-795 |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1362/026725708X345515 |
| Copyright Statement | Copyright 2008 Westburn Publishers. Published by Taylor & Francis. This is an electronic version of an article published in the Journal of Marketing Management, Vol. 24(7-8), 2008, pp. 771-795. The Journal of Marketing Management is available online at: http://www.tandfonline.com with the open URL of your article. |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/22300
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top