Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
| File | Size | Format | |
|---|---|---|---|
| 52702_1.pdf | 257Kb | Adobe PDF | View |
| Title | Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework |
|---|---|
| Author | Stavros, Constantino; Pope, Nigel Kenneth; Winzar, Hume Francis |
| Year Published | 2008 |
| Publisher | Fitness Information Technology |
| Citation | Sport Marketing Quarterly, Vol. 17(3), pp. 136-145 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.fitinfotech.com/smqEletricVersion/SMQbackissueWVU.tpl |
| Copyright Statement | Copyright 2008 West Virginia University. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version. |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/22314
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