Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework

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Title Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
Author Stavros, Constantino; Pope, Nigel Kenneth; Winzar, Hume Francis
Year Published 2008
Publisher Fitness Information Technology
Citation Sport Marketing Quarterly, Vol. 17(3), pp. 136-145
Peer Reviewed Yes
Published Yes
Publisher URI http://www.fitinfotech.com/smqEletricVersion/SMQbackissueWVU.tpl
Copyright Statement Copyright 2008 West Virginia University. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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