An application of Keller's brand equity model in a B2B context

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Title An application of Keller's brand equity model in a B2B context
Author Kuhn, Kerri Louise; Alpert, Frank; Pope, Nigel Kenneth
Year Published 2008
Publisher Emerald Group
Citation Qualitative Market Research: an International Journal, Vol. 11(1), pp. 40-58
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com
Alternative URI http://dx.doi.org/10.1108/13522750810845540
Copyright Statement Copyright 2008 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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