Consumers' accounts of perceived risk online and the influence of communication sources

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Title Consumers' accounts of perceived risk online and the influence of communication sources
Author Andrews, Lynda; Boyle, Maree Veronica
Editor Professor Len Tui Wirght
Year Published 2008
Publisher Emerald
Citation Qualitative Market Research: An International Journal, Vol. 11(1), pp. 59-75
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/1352-2752.htm
Alternative URI http://dx.doi.org/10.1108/13522750810845559
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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