Consumers' accounts of perceived risk online and the influence of communication sources

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Title Consumers' accounts of perceived risk online and the influence of communication sources
Author Andrews, Lynda; Boyle, Maree Veronica
Journal Name Qualitative Market Research: An International Journal
Editor Professor Len Tui Wirght
Year Published 2008
Place of publication London
Publisher Emerald
Abstract The purpose of this paper is extend marketing knowledge into perceived risk in online transactions beyond the current positivistic, hypotheses-driven research by providing qualitative insights into how individuals construct their accounts of perceived risk online. Additionally the study reported in this paper aims to explore how communication sources of influence both these subjective constructions and the individuals' behavioural experiences with transaction activity on the web.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.emeraldinsight.com/1352-2752.htm
Alternative URI http://dx.doi.org/10.1108/13522750810845559
Volume 11
Issue Number 1
Edition 2008
Page from 59
Page to 75
ISSN 1352-2752
Date Accessioned 2008-07-03
Date Available 2009-11-02T05:27:35Z
Language en_AU
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
URI http://hdl.handle.net/10072/22318
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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