Not just surviving, but Thriving: Perceived Strengths of Successful US-based Travel Agencies

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Title Not just surviving, but Thriving: Perceived Strengths of Successful US-based Travel Agencies
Author Weaver, David Bruce; Lawton, Laura Jane
Journal Name International Journal of Tourism Research
Editor John Fletcher
Year Published 2008
Place of publication United Kingdom
Publisher John Wiley & Sons
Abstract In-depth interviews with owners of 19 exceptionally successful US-based travel agencies were analyzed using a ground theory approach to reveal customer service excellence, employee enrichment and effective networking as three core perceived strengths that comprise a theme of 'relationship building'. The latter is supported by a theme of 'facilitation' entailing diligent client selection, a culture of learning, high adaptability (related to technology and product realignment), scale, adherence to business basics, and owner optimism. Together, both themes suggest a macro-theme of 'deep commitment'. The results provide guidelines for aspiring travel agency owners
Peer Reviewed Yes
Published Yes
Volume 10
Page from 41
Page to 53
ISSN 1099-2340
Date Accessioned 2008-08-01
Date Available 2009-04-17T07:12:29Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Tourism Management
URI http://hdl.handle.net/10072/22324
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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