Dimensions and correlates of consumer value: An application to the timeshare industry

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Title Dimensions and correlates of consumer value: An application to the timeshare industry
Author Sparks, Beverley; Butcher, Kenneth John; Bradley, Graham Leslie
Journal Name International Journal of Hospitality Management
Editor A. PIzam
Year Published 2008
Place of publication Amsterdam
Publisher Elsevier
Abstract The concept of consumer value has been hailed as the “very underpinning” of marketing, yet the concept has been subjected to limited empirical research, particularly in the hospitality industry. This study investigates the value that consumers derive from ownership of timeshare holiday products. 785 people answered questions regarding their background, timeshare ownership, valuing of timeshare, and satisfaction with timeshare. Confirmatory factor analyses showed consumer value to be a multidimensional construct comprising opportunities for relaxation, gift-giving, status, quality, flexibility, fun, new experiences, and financial benefits. These value dimensions varied with other factors such as type of timeshare ownership (e.g., weeks, points).
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ijhm.2007.07.003
Volume 27
Issue Number 1
Page from 98
Page to 108
ISSN 0278-4319
Date Accessioned 2008-09-11
Language en_AU
Research Centre Griffith Institute For Tourism; Behavioural Basis of Health; Griffith Health Institute
Faculty Griffith Health Faculty
URI http://hdl.handle.net/10072/22473
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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