Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study

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Title Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study
Author McManus, Lisa Ann
Publication Title APIRA 2004 Conference Proceedings
Editor Professer Lee D Parker (Chair)
Year Published 2004
Publisher APIRA (available online)
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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