Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study

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Title Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study
Author McManus, Lisa Ann
Publication Title APIRA 2004 Conference Proceedings
Editor Professer Lee D Parker (Chair)
Year Published 2004
Publisher APIRA (available online)
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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