Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study
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| Title | Development of a Segmental Customer Profitability Analysis System in an Australian Telecommunications Company: An Innovation Action Research Case Study |
|---|---|
| Author | McManus, Lisa Ann |
| Publication Title | APIRA 2004 Conference Proceedings |
| Editor | Professer Lee D Parker (Chair) |
| Year Published | 2004 |
| Place of publication | Singapore |
| Publisher | APIRA (available online) |
| Peer Reviewed | Yes |
| Published | Yes |
| Conference name | 4th Asia Pacific Interdisciplinary Research in Accounting Conference |
| Location | Singapore |
| Date From | 2004-07-04 |
| Date To | 2004-07-06 |
| URI | http://hdl.handle.net/10072/2256 |
| Date Accessioned | 2005-04-01 |
| Date Available | 2007-03-10T05:53:14Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Management Accounting |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2256
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