Branding Shopping Centres: A Conceptual Model of Sub-Branded Precincts

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Title Branding Shopping Centres: A Conceptual Model of Sub-Branded Precincts
Author Stanley, Sarah Jean; Miller, Dale
Publication Title ANZMAC 2004 Marketing Accoutnabilities and Responsibilities
Editor Jim Wiley
Year Published 2004
Publisher Victoria University/ANZMAC (Published online)
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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