Branding Shopping Centres: A Conceptual Model of Sub-Branded Precincts

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Title Branding Shopping Centres: A Conceptual Model of Sub-Branded Precincts
Author Stanley, Sarah Jean; Miller, Dale
Publication Title ANZMAC 2004 Marketing Accoutnabilities and Responsibilities
Editor Jim Wiley
Year Published 2004
Place of publication Wellington N Z
Publisher Victoria University/ANZMAC (Published online)
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
ISBN 0475222151
Conference name ANZMAC (Australian and New Zealand Marketing Academy) 2004
Location Wellington N Z
Date From 2004-11-29
Date To 2004-12-01
URI http://hdl.handle.net/10072/2280
Date Accessioned 2005-03-11
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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