An exploration of the effect of corporate structure on service quality in child care

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Title An exploration of the effect of corporate structure on service quality in child care
Author Weaven, Scott Keith W; Grace, Debra Ann
Publication Title ANZMAC 2008 (Proceedings of the Australian & New Zealand Marketing Academy Conferences)
Editor Richard Fletcher and David Low
Year Published 2008
Place of publication Online
Publisher ANZMAC
Abstract This article explores parental and child care staff perceptions of quality across alternative child care governance structures in Australia. Twenty-one child care staff and twenty parents of children attending community-based, independent-private and corporate chain centres were interviewed. Results show structural and procedural elements of service delivery to be significant, although parental age and caregiver experience moderates the importance assigned to quality dimensions. Overall, independent-private and community-based centres were rated above that offered by corporate chains. Future research should identify factors influencing centre under-performance, inform public policy and ensure consistent service quality provision regardless of ownership structure or centre administration.
Peer Reviewed Yes
Published Yes
Publisher URI http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html
Copyright Statement Copyright remains with the authors 2008. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Conference name ANZMAC 2008
Location Sydney Olympic Park
Date From 2008-12-01
Date To 2008-12-03
URI http://hdl.handle.net/10072/22921
Date Accessioned 2008-12-05
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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