Examining employee disparity in response to brand knowledge

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Title Examining employee disparity in response to brand knowledge
Author King, Ceridwyn; Grace, Debra Ann
Publication Title ANZMAC 2008 (Proceedings of the Australian & New Zealiand Marketing Academy Conference)
Editor Richard Fletcher and David Low
Year Published 2008
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html
Copyright Statement Copyright remains with the authors 2008. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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