Individual social issue experiences: An exploration of the future orientation of individuals, perceived consequences and feelings.

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Title Individual social issue experiences: An exploration of the future orientation of individuals, perceived consequences and feelings.
Author Griffin, Deborah; O'Cass, Aron
Publication Title ANZMAC (Proceedings of the Australian & New Zealand Marketing Academy Conference)
Editor Richard Fletcher and David Low
Year Published 2008
Place of publication Online
Publisher ANZMAC
Abstract Previous research has demonstrated that an individual's behaviour can be predicted on the basis of their time orientation. This study extends this view by examining individuals' selfreported behaviour across two social issues (excessive alcohol consumption and speeding) in order to understand the relationship between immediate versus future time orientation, feelings and consequences in relation to two important social issues. A web-based selfadministered survey was utilised to gather data from a convenience sample of largely university staff and students. The results indicate that future oriented individuals are more likely to assess few negative consequences and anticipate more positive feelings associated with their experiences related to the social issue.
Peer Reviewed Yes
Published Yes
Publisher URI http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html
Copyright Statement Copyright remains with the authors 2008. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Conference name ANZMAC 2008
Location Sydney Olympic Park
Date From 2008-12-01
Date To 2008-12-03
URI http://hdl.handle.net/10072/22923
Date Accessioned 2008-12-18
Date Available 2011-05-06T06:45:40Z
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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