Examining the Applicability of Novel Model of Social Responsibility to Consumer Banking

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Title Examining the Applicability of Novel Model of Social Responsibility to Consumer Banking
Author Rugimbana, Robert; Strachan, Glenda Jean; Quazi, Ali; Keating, Byron
Publication Title ANZMAC 2004 Marketing accountabilities and responsibilities- Proceedings (Published online)
Editor Professor James Wiley, Conference Editor
Year Published 2004
Place of publication Wellington NZ
Publisher Australian & NewZealand Marketing Academy (ANZMAC)
Abstract The study applies a novel two-dimensional model, in the context of an alternative philosophical perspective of corporate social responsibility (CSR), to investigate the nature of CSR as perceived by 199 retail banking consumers in rural Australia. Based on a factor and cluster analysis of the levels of contentment/discontentment of banking organisations' social responsibility as perceived by consumers, the results indicate that the model is useful in capturing the two most important philosophical positions of CSR ('the business of business is business' and 'corporate social responsibility is the business of business'). The results have important implications for banking organisations in relation to their social responsibilities to rural customers, which are highlighted in the paper.
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htm
Alternative URI http://www.anzmac.org
Copyright Statement Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 0-475-22215-1
Conference name ANZMAC 2004
Location Wellington, New Zealand
Date From 2004-11-29
Date To 2004-12-01
URI http://hdl.handle.net/10072/2297
Date Accessioned 2005-03-19
Language en_AU
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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