Market Orientation, e-Business Adoption and Competitive Advantage: A Partial Least Squares Model.

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Title Market Orientation, e-Business Adoption and Competitive Advantage: A Partial Least Squares Model.
Author Muthaly, Siva; Voola, Ranjit; Rugimbana, Robert
Publication Title ANZMAC 2004 Marketing Accountabilities and Responsibilities -Procceedings (Published online)
Editor Professor James Wiley, Conference Editor
Year Published 2004
Publisher Australian & NewZealand Marketing Academy (ANZMAC)
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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