Exploring the Dimensions of Fit within Sports Sponsorship

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Title Exploring the Dimensions of Fit within Sports Sponsorship
Author Pentecost, Robin; Spence, Mark T
Publication Title Marketing Accountabilities and Responsibilities . ANZMAC 2004 Conference Proceedings
Editor Jim Wiley
Year Published 2004
Publisher ANZMAC (Published online)
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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