Exploring the Dimensions of Fit within Sports Sponsorship
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| Title | Exploring the Dimensions of Fit within Sports Sponsorship |
|---|---|
| Author | Pentecost, Robin; Spence, Mark T |
| Publication Title | Marketing Accountabilities and Responsibilities . ANZMAC 2004 Conference Proceedings |
| Editor | Jim Wiley |
| Year Published | 2004 |
| Publisher | ANZMAC (Published online) |
| Peer Reviewed | Yes |
| Published | Yes |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2302
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