Determinants of SME International Marketing Communications

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Title Determinants of SME International Marketing Communications
Author Wong, Ho Yin; Merrilees, Bill
Editor Erdener Kaynak
Year Published 2008
Publisher International Business Press
Citation Journal of Global Marketing, Vol. 21(4), pp. 293-305
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/08911760802206128
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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