Determinants of SME International Marketing Communications

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Title Determinants of SME International Marketing Communications
Author Wong, Ho Yin; Merrilees, Bill
Journal Name Journal of Global Marketing
Editor Erdener Kaynak
Year Published 2008
Place of publication United States
Publisher International Business Press
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/08911760802206128
Volume 21
Issue Number 4
Page from 293
Page to 305
ISSN 0891-1762
Date Accessioned 2009-05-12
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Communications
URI http://hdl.handle.net/10072/23092
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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