Determinants of SME International Marketing Communications
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| Title | Determinants of SME International Marketing Communications |
|---|---|
| Author | Wong, Ho Yin; Merrilees, Bill |
| Journal Name | Journal of Global Marketing |
| Editor | Erdener Kaynak |
| Year Published | 2008 |
| Place of publication | United States |
| Publisher | International Business Press |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://dx.doi.org/10.1080/08911760802206128 |
| Volume | 21 |
| Issue Number | 4 |
| Page from | 293 |
| Page to | 305 |
| ISSN | 0891-1762 |
| Date Accessioned | 2009-05-12 |
| Date Available | 2011-11-16T06:41:07Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Communications |
| URI | http://hdl.handle.net/10072/23092 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/23092
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