Capturing Student Expectations in Marketing Education: Opportunities for Real-Time Responsiveness

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Title Capturing Student Expectations in Marketing Education: Opportunities for Real-Time Responsiveness
Author Miller, Dale; Fisher, Ron James
Publication Title ANZMAC 2004 Marketing Accountabilities and Responsibilities
Editor Jim Wiley
Year Published 2004
Publisher ANZMAC. (Published Online)
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Miller1.PDF
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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