A grounded theoretical analysis of Australian retail franchised co-branding

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Title A grounded theoretical analysis of Australian retail franchised co-branding
Author Wright, Owen
Publication Title ANZMAC 2008 (Proceedings of the Australian & New Zealand Marketing Academy Conference)
Editor Richard Fletcher and David Low
Year Published 2008
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html
Copyright Statement Copyright remains with the authors 2008. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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